GLOBAL BRAND STRATEGY FIRM

The best brand wins.

Winning brands don’t just stand out. They solve their customer’s biggest problem and make competitors irrelevant. It’s a methodology called De-Positioning, built on behavioral buying science. It’s what we do, and it works.

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Bang & Olufsen

Reclaiming iconic status in the world of audio

Consumer Electronics

Go-to-Market, Rebranding, Website Design & Development, Touchpoint Optimization

Travly

Travly

Verdara

Verdara

AGS

AGS

Transwestern

Transwestern

Onpoint

Monument Grills

Monument Grills

HOW WE HELP CLIENTS

We help brands create
competitive advantage.

We’re built around one methodology. De-Positioning. The science of making competitors irrelevant. Not by being more creative. By solving the customer’s most important problem so clearly that everything else feels incomplete.

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Brand Strategy

The foundation of every engagement. We identify the competitive position your brand is uniquely equipped to own and build the strategic platform around it.

Brand Expression

Positioning means nothing without language. We develop the voice, narrative, and messaging that make your position real, repeatable, and recognisable.

Creative & Design

We build bold, iconic visual identities and creative systems that express your brand’s position across every surface — from logo to campaign.

Brand Experience

Brand is the sum of every interaction. We map customer journeys, optimise touchpoints, and ensure your brand communicates consistently wherever it shows up — including online.

FAZER METHODOLOGY

De-Positioning:
The Science of Ultra-Relevance^TM

De-Positioning applies behavioral science to brand strategy. Using frameworks like the Engel-Blackwell-Miniard model, it maps how customers recognize problems and make choices. Brands built around that science don’t just stand out. They become the instinctive choice. The one competitors can’t match.

The De-Positioning Methodology

CASE STUDIES

Brands transformed.

Each brand at a defining moment. The market wasn’t responding. The strategy wasn’t working. De-Positioning changed how they competed. The methodology rebuilt their brand positioning around the problem driving the customer’s decision. That’s real transformation.

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Bang & Olufsen

Bang & Olufsen

Reclaiming iconic status in the world of audio

Travly

Travly

Verdara

Verdara

AGS

AGS

Transwestern

Transwestern

Onpoint

Onpoint

“Fazer guided our major brand transformation with unmatched intelligence, creativity, and support. Their innovative solutions propelled our brand to new heights. No other agency has set us up for success like they have.”

Christi Sodano Head of Marketing, Lumenalta

“Fazer is integral to our business. Their unmatched ability to grasp our complex product ecosystem and capitalize on market opportunities refined our brand into a clear, concise, and badass identity. Fazer is family.”

Justine Benjamin Global Head of Marketing, SiriusXM-AdsWizz

“Fazer’s brand strategy profoundly impacted our business. They guided us through M&A opportunities with invaluable insights, enhancing customer relevance and market positioning. Their guidance significantly benefited our growth and competitiveness.”

Andy Kramer President, Questis

“Fazer immersed themselves in our complex organization and crafted a sharp strategic platform to communicate our value. From sales alignment to marketing copy, our new positioning and language strategy has delivered big wins.”

Monica Jaburg Head of Communications, CEBA

100+ Years

Proven leadership in strategy, brand, and category design.

Built for Speed

A modern virtual model that moves as fast as your market.

25+ Experts

Senior talent led. No handoffs to juniors. Just outcomes.

BRAND STRATEGY INSIGHTS

Insights that move needles.

Ideas built around one question. What actually creates competitive advantage? Written by the strategists behind De-Positioning. For executives who want to think more precisely about how markets are won.

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60-Second Brand Strategist: Brand Marketing

Performance marketing and brand marketing solve two separate problems. Performance marketing is transactional. It solves problems for you by making measurement the impact. Brand marketing is emotional. It solves for your customers by making a meaningful impact.

60-Second Brand Strategist: Brand Personality

Just be yourself, remember hearing that growing up? But, what is a self? How do I find myself? How do I understand my talent and my potential? How do I find a reason for being? What is life? These are the same questions you should be asking when developing a brand personality.

60-Second Brand Strategist: Brand Positioning

Brand positioning is all about owning a single idea in the mind of the market. The most competitive brand positionings do two things at the same time. One: they solve for the most relevant needs of your target customer. Two: they highlight a positive about your company and that positive shines a negative light on your competitors.

60-Second Brand Strategist: Brand Simplicity

There’s one thing all customers across all segments including B2B and B2C want, and that’s simplicity. Our digital life is overwhelming and our brains don’t have the ability to handle the chaos. So our quest for simplicity keeps us focused on what matters.